For this project, I was tasked with creating branding for a cat café called Cheshire. I created a fun and whimsical logo using the grin from Alice in Wonderland’s Cheshire Cat, and forming the “H” of the word into the cat’s tail. The shopping bag is very colorful, with the “tail” of the logo making up one of the handles. It conveys a curious feeling with handwritten type for the address and a script with the line “We’re all mad here” on the back. The cup is influenced by the shopping bag, although here, the “tail” is communicated using a matching spoon.