The Moody Blues of Tanzanite

Jewelry Television sought to rebrand the way that the company sells tanzanite, wanting a campaign that spoke to the many colors of the stone. This campaign uses mood to signify color, allowing us to focus on the many different shades of tanzanite. I served as co-producer and art director on this campaign and created the print piece, including photography. Below is the promotional … Read More

JTV Holiday Greeting Animation

I created this opening animation for the Jewelry Television Holiday Campaign in 2014. The concept followed JTV’s holiday branding using jewel tones and fun iconography. Created in Illustrator and After Effects. Below are three ID’s using the animation as an open and close.